With a sour economy looming over many of our heads, job hunting in 2011 can seem like a job in and of itself. Fierce job...
Using Social Media to Build Credibility
It seems as though almost everyone has a presence on the web these days. With the ability to post content virtually anywhere, how can you...
Analyzing Your Digital Impact
Social media’s been a great tool for marketing, networking, and sharing information. This relatively new technology has truly revolutionized the way businesses, brands, and communities...
Google Analytics for Marketers (& Designers, Too!)
If you actively maintain a website, whether it’s your own or your company’s, I’m guessing you’ve at least heard of Google Analytics. Just in case,...
What Time Should I Post This?
Recently, I was playing around with a tool that, like Klout, measured my social influence. Now, I haven’t yet found a measurement tool that’s the...
This Google Service Gets 3 of 5 Stars
It’s no secret that Google is full of geniuses. The fact that their name has become a verb in our vernacular has solidified their far-reaching...
Digital PR: How to Build Relationships from Afar
9Digital public relations accounts for what a lot of industry pros practice these days. I know I’ve talked before about leveraging social media and the...
Create A Buzz After Your Next Event
From organizations hosting networking happy hours to start-ups throwing launch parties, promotional events seem to be happening everywhere. I’ve attended a few recently, and couldn’t...
PR: The “P” Should Also Be For “Polite”
If there’s one thing that drives me nuts when I’m out and about in the city, it’s when someone fails to thank me for holding...
Press Release Success
In a perfect world, every press release would be devoid of grammatical errors, poor styling, and lackluster details. Unfortunately, we don’t live in that world,...